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class="container"> <div class="content"> <h3>新品发布会活动应该如何策划?</h3> <h6> 发布旉™—´åQ?018-12-18</h6> <div class="detail" id="zoom"><p> <span style="font-size:16px;font-family:SimSun;">会议½{–划不是½Ž€å•çš„PPT的堆砌,而必™åÀL˜¯æ ÒŽ®ä¼šè®®çš„目的借助一定的¿U‘å­¦æ–ÒŽ³•å’Œè‰ºæœ¯ï¼Œä¸ºå†³½{–、计划而构思、会议策划设计、制作策划方案以辑ֈ°æœ€¾lˆçš„会议效果åQŒå¥½çš„会议策划,一定是对具体的执行æ–ÒŽ¡ˆæœ‰æ·±å…¥çš„思考,å…ähœ‰å¯è¡Œæ€§ï¼›ä¸€å®šæ˜¯åœ¨æŸäº›æ–¹é¢æœ‰½Hç ´åQŒæœ‰æ–°æ„ã€æœ‰åˆ›æ„æ‰è¡Œã€‚今å¤?b>贵阳会议公司</b>ž®Þq»™å¤§å®¶è®²è®²<a href="/supply/34.html" target="_blank">新品发布ä¼?/a>‹zÕdŠ¨åº”该如何½{–划åQŒä¸€èµäh¥äº†è§£ä¸€ä¸‹å§ã€?/span> </p> <p style="text-align:center;"> <img src="/uploads/image/20181218/20181218094900_1966.jpg" alt="" /> </p> <p> <span style="font-size:16px;font-family:SimSun;">新品发布会策划对企业有着非常重大的意义和作用åQŒä¸€åœºå¥½çš„新品发布会往往对企业åŞ象及未来的市场有着重要的媄响,一场出彩的新品发布会流½E‹ç­–划æ€ÖM¼š¾l™æ–°äº§å“çš„推出åŞ成正面的影响ã€?/span> </p> <p> <span style="font-size:16px;font-family:SimSun;">新品发布会的常规形式是:由某一商界单位或几个有关的商界单位出面åQŒå°†æœ‰å…³çš„客æˆähˆ–者潜在客户邀请到一èµøP¼Œåœ¨ç‰¹å®šçš„æ—‰™—´é‡Œå’Œç‰¹å®šçš„地点内举行一‹Æ¡ä¼šè®®ï¼Œå®£å¸ƒä¸€æ–îCñ”品。在新品发布会ä‹D办之前,各方各面都要™å‘֏Šåˆ°ã€?/span> </p> <p> <span style="font-size:16px;font-family:SimSun;">½{¹å¤‡æ–°å“å‘布会,要做的预备工作很多,其中最重要的是åQŒè¦åšå¥½æ—¶æœºçš„选择、职员的按排、记者的邀诗÷€ä¼šåœºçš„布置和材料预备等ã€?/span> </p> <p> <span style="font-size:16px;font-family:SimSun;">1、时机的选择</span> </p> <p> <span style="font-size:16px;font-family:SimSun;">在确定新品上市发布会的时æœÞZ¹‹å‰ï¼Œåº”明¼‹®ä¸€ç‚¹ï¼šåº”确认新品上市发表紧˜q«æ€§çš„最ä½Ïx—¶æœºã€?/span> </p> <p> <span style="font-size:16px;font-family:SimSun;">假如åŸÞZºŽä»¥ä¸Šä¸€ç‚¹ï¼Œ¼‹®è®¤è¦å¬å¼€æ–°å“å‘布会的话,要选择恰当的召开时机åQšè¦é¿å¼€èŠ‚日与假日,避开本地的重大活动,避开其他单位的发布会åQŒè¿˜è¦é¿å¼€ä¸Žæ–°é—ȝ•Œçš„宣传报道重点相左或撞èžR。恰当的时机选择是企业新品发布会取得成功的保障ã€?/span> </p> <p> <span style="font-size:16px;font-family:SimSun;">2、äh员的安排</span> </p> <p> <span style="font-size:16px;font-family:SimSun;">企业新品上市发布会的人员安排关键是要选好ä¸ÀLŒäººå’Œå‘言人。发布会的主持äh应由ä¸ÕdŠžå•ä½çš„公关部é•Ñ€åŠžå…¬å®¤ä¸ÖM“Q或秘书长担ä“Q。其基本条äšg是:仪表堂堂åQŒå¹´å¯ŒåŠ›å¼ºï¼Œè§å¤šè¯†å¹¿åQŒååº”灵‹z»ï¼Œ</span><span style="font-size:16px;font-family:SimSun;">语言‹¹ç•…åQŒå¹½é»˜é£Ž­‘£ï¼Œå–„于把握大局åQŒå¼•å¯¼æé—®å’ŒæŽ§åˆ¶ä¼šåœºåQŒå…·æœ‰ä¸°å¯Œçš„ä¸ÀLŒä¼šè®®çš„经验ã€?/span> </p> <p> <span style="font-size:16px;font-family:SimSun;">新闻发言人由本单位的主要负责人担任,除了在社会上口碑较好、与新闻界关¾pÖMؓ融洽之外åQŒå¯¹å…¶åŸºæœ¬è¦æ±‚是修养良好、学识渊博、思维灉|•ã€èƒ½­a€å–„辩、å{彬有½C¹{€?/span> </p> <p> <span style="font-size:16px;font-family:SimSun;">新品上市发布会还要精选一批负责会议现场工作的½CÆDŠ‚接待职员åQŒä¸€èˆ¬ç”±ç›¸è²Œç«¯æ­£ã€å·¥ä½œè®¤çœŸè´Ÿè´£ã€å–„于交际应酬的òq´è½»å¥Ïx€§æ‹…ä»…R€‚值得留意的是åQŒæ‰€æœ‰å‡ºå¸­å‘布会的职员均需在会上佩戴事先同一制作的胸卡,胸卡上面要写清姓名、单位、部分与职务ã€?/span> </p> <p> <span style="font-size:16px;font-family:SimSun;">3、嘉宄¡š„é‚€è¯?/span> </p> <p> <span style="font-size:16px;font-family:SimSun;">对出席新品发布会的嘉宾要事先¼‹®å®šå…¶èŒƒå›ß_¼Œå…·ä½“应视题目涉及范围或事件发生的地点而定。一般情况下åQŒä¸Žä¼šè€…应是与特定事äšg相关的äh士。另外,¼‹®å®šé‚€è¯ïLš„嘉宾后,è¯ähŸ¬æœ€å¥½è¦æå‰ä¸€æ˜ŸæœŸå‘出åQ?a href="/hyfw/hq/" target="_blank">会前</a>˜q˜åº”用电话提醒ã€?/span> </p> <p> <span style="font-size:16px;font-family:SimSun;">4、会场的布置</span> </p> <p> <span style="font-size:16px;font-family:SimSun;">新品上市发布会的地点除了可考虑在本单位或事件所在地举行外,可考虑¿UŸç”¨å¤§å®¾é¦†ã€å¤§é¥­åº—举行åQŒå‡å¦‚希看造玉成国性媄响的åQŒåˆ™å¯åœ¨é¦–都或某一大城市ä‹D行。新品发布会现场应交通便利、条件舒适、大ž®åˆé€‚。会议的桌子最好不用长方åŞ的,要用圆åŞ的,大家围成一个圆圈,昑־—气氛和谐åQŒä¸»å®‘֐Œ½{‰ï¼Œå½“然˜q™åªé€‚用于小型会议。大型会议应设主席台席位、来宑ָ­ä½ç­‰ã€?/span> </p> <p> <span style="font-size:16px;font-family:SimSun;">5、材料的预备</span> </p> <p> <span style="font-size:16px;font-family:SimSun;">在ä‹D行新品发布会之前åQŒä¸»åŠžå•ä½è¦äº‹å…ˆé¢„备好如下材料:</span> </p> <p> <span style="font-size:16px;font-family:SimSun;">一是发­a€æçº²ã€‚它是发­a€äººåœ¨å‘布会上˜q›è¡Œæ­£å¼å‘言时的发言提要åQŒå®ƒè¦ç´§æ‰£ä¸»é¢˜ï¼Œä½“现全面、正¼‹®ã€ç”ŸåŠ¨ã€çœŸå®žçš„原则ã€?/span> </p> <p> <span style="font-size:16px;font-family:SimSun;">二是题目提纲。äؓ了ä‹É发言人在现场正式回答提问时表现自如,可以对被问的主要题目˜q›è¡ŒçŒœæµ‹çš„基¼‹€ä¸Šï¼Œå½¢æˆé—®ç­”提纲及相应答案,供发­a€äººå‚考ã€?/span> </p> <p> <span style="font-size:16px;font-family:SimSun;">三是资料提纲。事先必™åȝ²¾å¿ƒé¢„备一份以有关数据、图片、资料äؓä¸Èš„资料提纲åQŒåƈ认真打印出来åQŒåœ¨æ–°å“å‘布会上提供¾l™æ¥å®¾ã€‚在资料提纲上应列出本单位的名称、联¾pÀL–¹å¼ç­‰åQŒä¾¿äºŽæ—¥åŽè”¾p…R€?/span> </p> <p> <span style="font-size:16px;font-family:SimSun;">四是形象化视听材料。这些材料供与会者利用,可增强发布会的效果。它包括åQšå›¾è¡¨ã€ç…§ç‰‡ã€å®žç‰©ã€æ¨¡åž‹ã€å½•éŸŸë€å½•åƒã€åª„片、å‰ò灯片、光¼„Ÿç­‰ã€?/span> </p> <p> <br /> </p><p><div>上一æ?<a href="204.html">会议记录的要ç‚ÒŽœ‰å“ªäº›åQ?/a></div> <div>下一æ?<a href="202.html"> òq´ä¼š‹zÕdŠ¨½{–划的十四个要素åQ?/a></div> </p></div> </div> <div class="tag">相关标签åQ?a href='/key.aspx?k=%b9%f3%d1%f4%bb%e1%d2%e9%b9%ab%cb%be'>贵阳会议公司</a>,</div> <div class="comment"> <h2><p><span>相关信息</span></p></h2> <div class="comment_list"> <ul> <li><a href="/news/206.html">贵阳会议公司教你如何¾l„织圆桌会议</a></li> <li><a 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